40 and fabulous

40 and fabulous

40th CelebrationsYou try, you succeed, you celebrate. That’s our philosophy, so now we have 40 micromarkets up and running, it’s time to par-tay.

And then there were 40…

Back in 2014 we had a bright idea. We knew people were missing out on tasty food at work — after all, not every workplace can fit in a restaurant — causing general droopiness and time-consuming runs to the local high street. And we’d heard good things about how small, self-service stores called micromarkets were keeping US workforces topped up with tastiness.

Boom. We put the two together and 24 was born.

It takes a lot of oomph to get an idea off the ground. (And we are pretty proud of the fact that no-one else in the UK has got a micromarket going yet.) But we had faith in our concept and got stuck in — planning, building and spreading the word.

And (as of next week) we’ll have 40 fabulous 24s up and running across the UK — as well as plenty more on the way.

Share the happiness

So this month, as the drinks and snacks start to flow from our fortieth 24, we’d like you to share in the happiness of our milestone moment.

Think about the buzz you get when that first, gorgeous sip of coffee hits the pleasure centre in your brain. Focus on the way your taste buds tingle as your favourite sweet treat melts in your mouth. Remember how good it feels to crunch into a fresh sandwich when you’re ravenous.

That’s what we’re talking about. That’s the happy we mean.

Show us your happy…

We’d love to see the happy vibe you get when you’re in your 24. So next time you’re popping in, take a quick selfie showing your 24 smile and share it with us on social media — Twitter or Facebook.

To say ‘thank you’ for joining our celebration, the first 40 selfies we receive will get a free, regular hot drink.

…and we’ll show you ours

Our fabulous-40 celebrations will go on all month and will definitely spill over onto our social media channels. We’d like to show you where our 24s are springing up across the country and there are so many amazing things about the number 40 that we’re just going to have to share…

So watch out for our fun, and thank you to all of you who are already in our 24 family. It’ll be time to celebrate reaching that 100 before you know it.